Speaking
As a proud generalist I have been lucky enough to speak in business, creative and academic environments on topics that range from AI, Creativity, Design, Innovation and CX.
My core focus is on human-centricity and how brands and businesses can leverage this to drive deeper engagement through any channel, medium or narrative they craft.
Highlights
What role does workspace design really play in creativity?
Unconventionally designed offices with colourful walls, beanbags and playful décor are often assumed to spark creativity. But does unconventionality always help? Our research suggests otherwise. Under certain conditions, these environments may actually hinder creative thinking.
Professor Manuel Sosa shares insights from his latest research on how workspace design shapes creativity. Drawing on four experiments involving 1,133 participants, he will examine the causal effects of unconventional spaces on individuals’ divergent thinking, the ability to generate a wide range of distinct ideas.
In conversation with Rory Brett EMBA'26Jan and Managing Principal at Eight Inc., they will discuss the managerial implications of these findings, offering practical insights on what senior executives should consider when shaping work environments to drive creativity in their teams and organisations.
INSEAD
”Spaces for Creativity”
Spikes Asia
”AI in the Experience Age”
Can machines be truly creative?
Is AI really the 'final invention' or creative gold?
Why should creatives care about AI at all?
This talk explored these questions and more, along with the impact AI is having on the way we experience the world and how we interact with brands. I looked at both the dangers and the opportunities creatives face using AI to bring alive brand experiences and ultimately how the industry can and should find ways to use AI in our creative toolbox.
Hospitality Conference Series
“Blurring Lines: Hybrid Spaces in Modern Hotels”
“Hybrid spaces thrive when they’re more than just flexible—they’re intentional. It’s not about filling leftover space, but creating a compelling proposition that serves both the guest’s needs and the client’s purpose. That’s how we create Return on Experience (ROE), which ultimately drives better Return on Investment (ROI).”
Design Week Australia
“The Future of your Business is More Human Than you Think”
A conversation on how brands can stay truly human in a AI-driven world. The discussion covered sectors such as Hospitality, Finance, Retail and Health & wellbeing.